When shopping in an eStore, the customer is always allowed to shop as a "Guest". A guest shopper is free to browse the store and checkout their selected item with complete anonymity. The guest shopper only has to provide personal information (shipping & billing information) at the time of the checkout.
However, for an enhanced customer experience, the customer may chose to create an account so that they may enjoy added features that many appreciate and find helpful to them and their experience.
For example, a customer may wish to see their order history or may want to only have to provide their shipping and billing information once, as opposed to having to enter it each time they make a purchase. Having a user account allows the customer the ability to do both of those, plus a lot more.
How Do I Login to an eStore?
Logging into an eStore is a very simple process. In the top right corner of any of the store's pages is a button labeled "Login" (or something similar).
Simply click on the LOGIN button (see above image) & you'll be directed to the below login screen.
If you have already created your account, you only need to enter your username (email address) and your password into the username & password fields, and then click on the Sign In button. If you have not set up an account, then you just need to click on the Sign-Up link below the Sign In button.
After you click on the Sign-Up link, you'll then be directed to the below very short form to complete in order establish an account.
After you complete the form and click on the Sign-up button, you will then be able to login to the site to enjoy some enhanced benefits.